Every new business has to face many challenges. The biggest challenge is the behavior of customers. Customers shop in order to meet their needs. The wealth of products and services produced in a country to strengthen our economy. Getting more customers is always the main objective of a company. Without knowledge of the behavior of consumers in the target market, it will cause you to lose your customers easily. All behavior of human beings during the purchase can be termed as consumer behavior.
Consumer is king and the consumer determines what a business is, therefore, a programmer sound start marketing with careful analysis of the habits, attitudes, motivations and needs of consumers. Almost all products are available for buyers have a number of alternative suppliers. Products are different access providers are buyers. Make decision to buy products. Therefore, a salesman for most of his time looking for buyers and try to please them. A buyer makes a purchase of a product or a particular brand. The main reason behind the purchase of a particular vendor is that marketers have built their reputation in the market.
Consumers are faced with purchase decisions almost every day. But not all choices are handled the same. Some choices are more complicated than others and therefore need more attempt from the customer. Other choices are fairly routine and require little effort. At the end of the month, when a person gets paid a family budget, appropriating the amount prepares to different needs. It may happen that after a visit to the market, they could have bought some items that are not in the budget and therefore a deviation from the articles and budgeted expenditure occurs.
In many cases, people usually go to the nearest or most convenient store. This particularly applies to everyday items such as medicine, readymade cooking items and gasoline. A person has many needs and must make a series of purchases that would normally go to a store that is conveniently located for him, unless he will be sure to be a greater distance to get better items or the same items at a lower price. It is for this reason that most wholesalers usually found in a particular location, which is frequented by retailers. Multiple stores or chain stores use this strategy to theirs consumers by going as close to them as possible and opening stores in different public localities. All these facts are included in customer behaviors.
In this current economic situation, we know that companies are running in slow manner, customers are taking longer to make your purchase decision. As conditions of economy are changing their minds are changing. That’s why a company should not continue to use our old strategies to approach the customer. For sellers, it is important to understand how consumers treat the purchase decisions they face. If a company is targeting customers who feel a purchase decision is difficult, your marketing strategy can vary greatly from one company targets customers who see the purchase decision as routine. In fact, the same company may face both situations at the same time – for some, the product is new, while other customers see the purchase as routine.